ARN completes the KIIS makeover in Brisbane and Adelaide

– but stops short of a name change.

ARN has announced a rebrand of Brisbane’s 97.3FM and Adelaide’s Mix102.3 and the formation of the “KIIS Network.”
The decision follows ARN’s successfull launch launch of KIIS 1065 in Sydney and the planned renaming of Mix in Melbourne to KIIS in 2015.

But the network has stopped short of renaming it’s two #1 stations in Brisbane and Adelaide. They will stay as 97.3 and Mix102.3 but will get a cosmetic touch-up with the network’s new signature “KIIS lips”.

“It was imperative to retain the strong heritage of both 97.3FM and Mix 102.3,” said ARN National Content Director Duncan Campbell, “They are both highly successful #1FM stations and this rebrand is an evolution of the “Get Happy” marketing campaign launched in January this year. The essence of the Brisbane and Adelaide stations, including their music and high performing breakfast teams, will remain unchanged.”

ARN Chief Executive Ciaran Davis added; “The refreshed brand identity of Brisbane’s 97.3FM and Adelaide’s Mix102.3 coupled with the success of Sydney’s KIIS 1065 and upcoming launch of Melbourne’s KIIS 101.1 puts ARN in a powerful position to offer clients an even more compelling and fully integrated national campaign offering, across on-air and online, wherever our listeners are.”
“ARN has had a dedicated strategy – to build great stations, and deliver the best radio talent and content nationally – and the recent announcements of the national drive show with Hughesy & Kate on our all-new KIIS network, and Matt Tilley and Jane Hall for Breakfast on Melbourne’s new KIIS 101.1, reinforce this strategy,” he said.
The rebrand will roll-out across Melbourne, Brisbane and Adelaide in January 2015 in line with all talent returning on-air for the new year.

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