The first survey in six years for Swan Hill has been released showing ACE stations 3SH and Mixx FM controlling 57.1 per cent of the 10+ available audience, well ahead all the ABC stations combined.
Xtra Research was commissioned by the local commercial duopoly owned by ACE Broadcasters to carry out the survey, which involved over 600 respondents and was conducted between 27 October – 9 November 2014.
Mark Taylor from ACE Broadcasters said: “This first survey release for Mixx FM and 3SH in six years is an exciting time, following on from 2AY in Albury in June this year. Being armed with research is invaluable when approaching advertisers and this new measurement system has made it viable once again for smaller regional markets.”
The ACE media release is republished below.
Surveys for the Victorian markets of Horsham, Hamilton and Colac will follow in the coming weeks, with Hobart to be released tomorrow, being the first radio ratings survey in 12 years for the market.