ARN has made three internal promotions as part of changes to the content and commercial teams, to support an ongoing strategy to strengthen its position as Australia’s leading audio company.
Corey Layton has been promoted to the newly created role of Head of Digital Audio and will head up ARN’s iHeartRadio and podcasting strategy to further cement its place as a leader in digital audio for both listeners and brands.
The new role will be part of ARN’s content function ensuring a holistic content development strategy across all of ARN’s digital audio platforms and Corey said, “Digital audio continues to experience significant content and commercial growth, driving unprecedented audience engagement. I am looking forward to expanding on our iHeartPodcast Network #1 position, while bolstering our all-in-one radio, music and podcast platform, iHeartRadio.”
Chief Content Officer Duncan Campbell said, “This new role brings iHeartRadio and the iHeartPodcast Network under ARN’s content function which will allow us to be more holistic in our approach as market leaders in digital audio through innovation and investment. Corey has brought a wealth of strategic and creative expertise across commercial and audio partnerships, making him the best person to take on this newly created role and he will play a key part in driving ARN’s digital audio growth strategy.”
As part of ARN’s ongoing commitment to innovation in audio, Adam Williams (pictured Right) has been promoted to the newly created role of Head of Audio Product & Innovation within ARN’s commercial team.
In his new role, Adam will be responsible for developing and implementing audio product strategies that drive commercial return and enhance ARN’s reputation in market as leaders in audio media, creativity and production.
In addition, Michael Dargan has been promoted from his position as Head of Campaign Ideas to the new role of Head of Creative and will lead ARN’s creative agenda, working with Integration, strategy, digital, sales and connections teams to deliver market leading creative solutions for clients.
CCO Pete Whitehead said, “It’s always rewarding to be able to promote from within as it highlights the depth of talent we have in the network. Both Adam and Michael have delivered exceptional results through their innovative and creative approach to commercial solutions for our clients. They will play a key role as ARN continue to strengthen our position as Australia’s leading audio company.”
Corey, Adam and Michael will begin in their new roles from today.