ARN has secured exclusive sales representation for all Australian downloads of the iHeartPodcast Network podcast catalogue.
The extensive catalogue has over 3.5 million downloads in Australia each month and features leading iHeartRadio Original podcasts such as:
• Stuff You Should Know
• Stuff You Missed In History Class
• The Breakfast Club
• Noble Blood
These shows are distributed on all major podcast platforms, including the iHeartRadio Australia app, which additionally distributes more than 280,000 shows including ARN’s existing locally produced Podcast offering.
This announcement further reinforces ARN’s leadership position in defining audio in Australia, delivering the most complete audio offering for audiences and advertisers.
ARN Chief Commercial Officer, Peter Whitehead said: “With our ongoing investment in iHeartRadio Australia, ARN is the only audio company that is able to bring together radio, music and podcasts all in one place, delivering Australian audiences the most comprehensive Broadcast and On-Demand audio offering in the country.
“The addition of the iHeartPodcast Network catalogue further cements our commercial leadership in the Audio category and creates an unrivalled opportunity for advertisers to amplify their campaigns using ‘broadcast to podcast’ strategies, powered by enhanced data and targeting capabilities.”