October is Breast Cancer Awareness Month and ARN has expanded the KIIS BREAST CHECK DAY to include more than 20 regional stations across Australia.

The campaign asks listeners on the first of every month, “Have you felt yours lately?”  Aimed at normalising self-exams, the initiative was inspired by Mix 102.3’s Ali Clarke, whose breast cancer diagnosis led to a surge in South Australian breast screening bookings, known as “The Ali Effect.”

The campaign then included KIIS metro stations, KIIS 1065 Sydney, KIIS 101.1 Melbourne and KIIS 97.3 Brisbane with on-air promos, personal stories, expert testimonials, and live demonstrations to raise awareness and promote self-care.

Duncan Campbell, ARN Chief Content Officer, said:

“We’re proud to bring Breast Check Day to our regional listeners this Breast Cancer Awareness Month. The success of this campaign across our metro stations has been overwhelming, with an incredible response from listeners who have embraced the reminder to make self-checks part of their routine. It’s vital that everyone, no matter where they are, is reminded of the importance of regular breast health checks. This campaign is designed to help make self-checks a routine practice, and we’re committed to amplifying this message across our regional network.”

In line with the KIIS Network campaign, listeners of ARN regional stations will hear on-air reminders to check their breasts, along with real life stories and insights throughout October, to spread awareness.