ARN’s Rob Atkinson joins industry leaders in charitable prison stint

The initiative will raise funds for Whitelion. 

Over 60 senior leaders from the creative, tech, media and marketing sector will be spending the night in jail as part of UnLtd’s Adland Bail Out, an initiative launched to raise funds for youth charity Whitelion.

Braving a night in the cold cells of Yasmar Juvenile Detention Centre, the inmates will be donning prison overalls, forfeiting their mobile phones, and competing to raise the most funds. 

Joining ARN CEO Rob Atkinson and HT&E’s Tony Kendall behind bars will be: Mark Lollback, GroupM; Lou Barrett, News; Danny Bass, IPG; Aimee Buchanan, OMD; Will Easton, Facebook; Kim Portrate, ThinkTV, Emily Perrett, Clemenger BBDO; John Broome, AANA; Mark Frain, MCN; Andrew Little, DDB; Jules Hall, The Hallway; Sophie Madden, MFA; Peter Horgan, Omnicom Group and 40 other senior leaders.

CEO of UnLtd, Chris Freel, who will also be donning prison garb for the night, said “I’m pretty scared to be locked up with this motley crew!”

“On a more serious note, it is great to bring our industry together to support Whitelion.

“To be able to experience first-hand what it is like to be locked up and hear the stories of individuals who have been through the prison system will bring to life the issues that they face and that we need to tackle in society.

“As an industry we have the influence, skills and resources to make a huge difference and events like this aim to harness that power for good. Collectively we can change our country and make it a better place for all.”

Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from the community due to abuse and neglect, drug addiction and poverty.​

Adland Bail Out 2018 – Event Details:

When: 5.30pm Friday 4th May – 9.00am Saturday 5th May

Where: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield

Whitelion Bailout

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