Commercial Radio Australia’s CEO, Joan Warner, was thrilled to learn overnight that six different radio campaign ads were shortlisted for Radio Lions at the Cannes Advertising Festival, three of them Sirens winners.  “This shows that the Siren Awards are helping improve standards and creativity in radio advertising,” Ms Warner said.

The shortlisted Australian ads are: (listed by agency, client, title and category)

Three Drunk Monkeys Sydney, Ikea, “Holidays” (Retail)*

Jay Grey Sydney, 4 Pines Brewing Company, “Fridge” (Alcoholic Drinks)

Jay Grey Sydney, 4 Pines Brewing Company, “Rear Entry” (Alcoholic Drinks)

303 Group Sydney, Office of Road Safety, “Handbag”

US Sydney, SBS, “Immigration Drive”*

Three Drunk Monkeys Sydney, Ikea, “Holidays” (Best Acting Performance)*

303 Group Sydney, Harley-Davidson, “Riding South”

Eardrum Sydney, Strepsils Throat Lozenges, “Product Placement”

Jay Grey Sydney, 4 Pines Brewing Company, “Fridge” (Best Script Writing)

Jay Grey Sydney, 4 Pines Brewing Company, “Rear Entry” (Best Script Writing)

Jay Grey Sydney, 4 Pines Brewing Company, “Dude” (Best Script Writing)

  (*Sirens winners)

Ms Warner said this was the fifth year in a row that Sirens winning ads had made it to the shortlist with the 2007 winner taking out the Grand Prix Radio Lions and the 2008 winner taking out a Silver Radio Lion.

The national Siren Awards, now in their seventh year, are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.

Meanwhile Newcastle’s 1233 ABC Breakfast team are Gold Radio Winners in the Human Relations category at the New York Radio Festival.

In what is known as the ‘Oscars of Radio’, the 1233 Breakfast team – Aaron Kearney, Karen Shrosbery along with station manager Phil Ashley-Brown, has been nominated for the Andrew’s Journey series, the story of Andrew Hall, a young man from Hawks Nest who became a paraplegic after falling from a balcony on Australia Day last year.