Austereo goes ga ga over Lady Gaga

Austereo has launched its latest single artist digital station. The station, to be called Radio Gaga, will highlight the Today Network’s association with Lady Gaga’s Australian tour.

Available on DAB+ and online at Today Network websites, Radio Gaga will run for just one month, taking up the digital spectrum recently used by Triple M’s High Voltage to promote the AC/DC tour.

Radio Gaga will feature remixes, Gaga gossip and news from the tour and interviews with Lady Gaga from the Today Network shows like Hamish and Andy and Kyle and Jackie O.

When the tour hits each capital city, the Today Network’s local station will also take Radio Gaga and play mini specials when she visits.

Radio Gaga is the fifth Digital Radio offering from Austereo and will also give listeners the opportunity to click through to buy Lady Gaga music.

An exuberant Austereo Digital Content Director Jaime Chaux says, “Radio Gaga is another great demonstration of what we can do with Digital Radio. This station is reflecting one of the hottest artists on the planet right now and gives listeners a deeper experience that what we could have delivered previously.”