A brand new show called Mamamia Today hits the Austereo airwaves from next Monday 6 August.
The new show will air daily between 6pm-7pm around Australia, hosted by tv and radio presenter Em Rusciano and funny man Dave Thornton, harnessing the power of the female focused website that covers pop culture, entertainment and gossip.
Rusciano and Thornton will be joined regularly by Mamamia herself, Mia Freedman, to chat about all the hot topics that everyone’s talking about – from fashion to pop culture to food, and everything in between. The network’s Hour of Power will now be heard after the new show, which brings the Mamamia online brand to life across the Today Network’s stations.
Mamamia.com.au is one of Australia’s most popular websites for females under 40, discussing the latest trends, issues and what everyone’s buzzing about. On Mamamia, ‘everything is up for discussion’ and ‘just like a real conversation with women, you never know where the conversation will go’.
Following in the footsteps of the Mamamia site, Mamamia Today will focus on being inclusive – all topics, views, people and things will be on the table for discussion. Fans of the site will know that it’s a very active experience that encourages engagement – and the team are excited about the real time engagement opportunities a radio show combined with a social media and online extensions will offer.
Mia Freedman says:“I couldn’t be more excited about Mamamia partnering with Southern Cross Austereo for this new daily show. At Mamamia.com.au we know how to tap into the topics women are talking about and springboard them into conversations. It’s real-time engagement with women which lends itself so perfectly to radio. Em Rusciano is hugely popular with Mamamia readers and Dave is about to be. They both have the perfect mix of irreverance, smarts and authenticity that embody the Mamamia brand. I can’t wait to work with them.”
Returning to the Southern Cross Austereo studios after a stint hosting The Circle and regular appearances on The Project, Em is a regular contributor to Mamamia.com.au. She began her career with the Today Network’s breakfast team on 92.9 in Perth.
After stints on Agony Uncles (ABC1) and The Project, Dave Thornton is known for his free flowing humor and extensive experience across TV, radio and stage, including regular appearances at the Melbourne International Comedy Festival.
Dave Cameron, Head of Today Network for Southern Cross Austereo said:“We’re so excited to work alongside one of Australia’s biggest online brands for under 40 females. Mamamia.com.au has an amazing engagement level with its online community, and the radio show “Mamamia Today” will bring that same compelling interactive content to life on air for Today Network listener.”
Cathy Thomas, National Sales Director for Southern Cross Austereo is looking forward to working with Mamamia.com.au. “It’s the perfect brand to add to our strong line up across the Today Network. Mamamia’s voice resonates with our listeners, and a radio extension of a strong online brand allows them to engage across multiple platforms. We’re looking forward to bringing it to life, and creating opportunities for cross platform integration for our clients.”
The news of this new show comes on the heels of another show, also just launched, a weekly show formatted to promote the Nissan Micra car brand.