Australia and Denmark firms combine to provide better Radio Research

RadioAnalyzer (Denmark) and BPR (Australasia/Europe) are entering into a new working relationship.

The initiative will offer clients the strengths and benefits of both market representative qualitative research and real time usage data analysis.

For several decades BPR has been providing radio stations and networks worldwide with high quality broadcast consultancy services and tailor – made perceptual studies.

RadioAnalyzer has delivered instant analytics and market surveillance through an innovative software toolbox for both programming and music since 2013. The software serves as a tactical navigational instrument to reveal how listeners react to everything a radio station broadcasts.

BPR Principal & Director Wayne Clouten (left) says, “While BPR’s strategic perceptual studies and market analysis pinpoints the best market position and defines content and brand strategy, we believe the real-time usage data analysis offered by RadioAnalyzer adds an exciting layer of knowledge that assists in the effective day to day implementation of programming tactics.” 

RadioAnalyzer CEO Mikkel B. Ottesen, says, “We are delighted to be able to offer our clients this high-end mix of research. Joining our state-of- the-art tactical analysis of listener reactions and market format movements with the strong strategic in- sight from BPR enables radio stations to not only find the right direction in the market, but also to adjust their position very rapidly and with great agility.”

The strategic cooperation between the companies will be focused initially on the United Kingdom and Australasia. However, all clients of the two companies can take advantage of the new integrated approach to research driven programming. 



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