What Radio Can Learn from the Iran War and the Fuel Crisis

24 May 2026 Content by BPR When a war halfway across the world can push up petrol prices in Sydney within weeks, it’s a reminder...

The Top Five Mistakes Morning Shows Make

10 May 2026 Content by BPR Here’s the uncomfortable truth: most struggling breakfast shows aren’t short on talent; they’re short on discipline. These...

What Does Compelling Content Actually Mean?

26 April 2026 Content by BPR As programmers, we all talk about making our content “compelling.” We nod along, we use the word in meetings…...

Tell Me a Story!

12 April 2026 Content from BPR Storytelling is often described as the social and cultural act of sharing stories; usually with a healthy dose of improvisation,...

How to Attack the Market When You’re New (or Newly Reborn)

22 March 2026 Content from BPR Launching a new radio station or radically reinventing an existing one is not a gentle exercise. You’re not entering the market to...

When a New Challenger Arrives, How Should the Incumbent Market Leader Respond?

8 March 2026 When a direct format competitor launches in the market, even a successful radio station can feel pressure. But strong stations don’t react out of fear, they respond from a position of confidence. A new entrant is not a crisis; it’s a test of discipline, brand strength and leadership.

Love beats like — Every time

15 February 2026 Content from BPR In radio, being liked is easy. Being loved is hard.

Radio Is About Communication. So Why Are We Still So Bad At It?

1 February 2026 Content from BPR Radio is, at its core, a communication business. That’s literally the job.

Make audio great again

18 January 2026 Content from BPR “Make Audio Great Again” might sound like a borrowed slogan, but the idea behind it is deadly serious. Audio – especially radio...

The Steve Jobs “Clean Table” Theory…. and Why Radio Programmers Need It More Than Ever

7 December 2025 Content from BPR Steve Jobs was famous for a creative ritual that sounded deceptively simple: start with a clean table. Whenever Apple was stuck—too many product...

How to Get the Best Out of On-Air Talent (Without Driving Them Mad)

16 November 2025 Content by BPR Let’s be honest — managing on-air talent is equal parts art, science and diplomacy. Great announcers can make a station sound brilliant…...

The Right Person for the Job vs. The Right Job for the Person: What’s the Difference?

26 October 2025 Content from BPR. At first glance, the phrases “the right person for the job” and “the right job for the person” might seem interchangeable.

What Radio Can Learn from Taylor Swift

12 October 2025 Content from BPR. In an era where streaming, social media and personalised playlists dominate how people consume music, traditional radio faces the challenge of staying...

Why Radio Should Embrace AI – Not Fear It

28 September 2025 Content from BPR. For decades, radio has thrived by adapting—whether it was the arrival of television, streaming services, podcasts or smart speakers.

The Creative v Strategic Divide in Radio: Understanding the Disconnect

14 September 2025 Content from BPR. Radio has always thrived on creativity.

Do You Really Know Who You’re Talking To?

24 August 2025 Content from BPR I was chatting recently to a new client and it became obvious that there was no clear definition within the station of...

Five Practical Steps to Improve Station Content and Ratings

10 August 2025 Whether you’re running a tight CHR station or navigating the unpredictable currents of Talk radio, content is still king….and ratings are the scoreboard. But many Progammers get caught in the reactive cycle of trying to fix today’s problems rather than building tomorrow’s success. Here are five clear, strategic steps to help lift both content and ratings.

The Importance of Storytelling

20 July 2025 Content from BPR In an industry driven by immediacy, data and sound bites, it’s easy to forget that radio’s most powerful tool is also its...

What Radio Can Learn from the Success of Wordle

29 June 2025 Content from BPR When Wordle exploded onto the digital landscape, it wasn’t just a win for word nerds—it was a masterclass in user engagement. A...

What Radio Can Learn from one of Australia’s top sporting teams

4 July 2025 Content from BPR When you think about one of the most successful rugby league teams in Australia, the Melbourne Storm probably comes to mind—and...

Happy Birthday community radio! Radioinfo invites you to sign the card

23 September 2024 Radioinfo received a suggestion that we should set up a virtual birthday card for the CBAA and community radio in Australia, who are celebrating their...

Radio Re-Socialised

26 February 2024 Content from BPR Much has been written about how radio has reinvented itself over the years, most notably how it transformed because of the introduction...

Being Happy: The Ultimate Professional Goal

3 October 2023 Content from BPR I was fascinated by this study on air talent goals as conducted by Jacobs Media. “Being happy and working with good people”...

The One Word That Most Radio Talent Fear

6 August 2023 Content from BPR And that word is …………. Aircheck.

Why Failure Can Lead To Success

30 July 2023 Content from BPR Radio, like any business, needs people who are willing to take well-calculated risks to continually improve their product offering. Building that new...

Improve Your Strategic Thinking – Part Five

15 August 2021 Content from BPR This article is the fifth in a six part series. The real value in strategic thinking isn’t just in generating ideas...

Radio: Still Very Much in The Music Game

25 July 2021 Content from BPR BPR’s All Audio mapping studies conducted in various markets across the globe in recent months reveal that music plays a significant...

Positioning Statements. Is Yours Meaningful or Meaningless?

4 July 2021 Content from BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) #1 Hit Music...

Improve Your Strategic Thinking – Part Two

27 June 2021 Content from BPR This article is the second in a six part series. The real value in strategic thinking isn’t just in generating ideas or...

Are Radio Commercials the Villain?

14 June 2021 Content from BPR One of the most contentious and misunderstood areas of radio content management is commercials and the degree to which they impact...