23 September 2024 Radioinfo received a suggestion that we should set up a virtual birthday card for the CBAA and community radio in Australia, who are celebrating their...
26 February 2024 Content from BPR Much has been written about how radio has reinvented itself over the years, most notably how it transformed because of the introduction...
3 October 2023 Content from BPR I was fascinated by this study on air talent goals as conducted by Jacobs Media. “Being happy and working with good people”...
6 August 2023 Content from BPR And that word is …………. Aircheck.
30 July 2023 Content from BPR Radio, like any business, needs people who are willing to take well-calculated risks to continually improve their product offering. Building that new...
15 August 2021 Content from BPR This article is the fifth in a six part series. The real value in strategic thinking isn’t just in generating ideas...
25 July 2021 Content from BPR BPR’s All Audio mapping studies conducted in various markets across the globe in recent months reveal that music plays a significant...
4 July 2021 Content from BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) #1 Hit Music...
27 June 2021 Content from BPR This article is the second in a six part series. The real value in strategic thinking isn’t just in generating ideas or...
14 June 2021 Content from BPR One of the most contentious and misunderstood areas of radio content management is commercials and the degree to which they impact...
30 May 2021 Content from BPR In the first part of this article about recall vs observed behaviour research we looked at the critical importance of recall-based research in...
23 May 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced program directors, and sometimes...
16 May 2021 Content from BPR One of the major findings in the study of psychology over the last 50 years has been what people had suspected...
2 May 2021 Content from BPR For years it was accepted that people listened to music stations primarily for music. Everything else was secondary.
18 April 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender. In 2020, PricewaterhouseCoopers (PwC) forecast that...
14 March 2021 Content from BPR Radio stations are famous (well some infamous) for their April Fools Day stunts. And so it was for Radio Windy (now...
24 January 2021 Content from BPR In good times and bad, the success of a radio station’s strategy often depends on the strategies of its competitors. As...
13 December 2020 Content from BPR Gerald Ratner is a British businessman and motivational speaker. He was formerly chief executive officer of the major British jewellery company Ratners Group.
29 November 2020 Content from BPR Perhaps one of the most challenging types of radio research to interpret is the testing of individual songs. There are no absolute criteria...
8 November 2020 Content from BPR Digital platforms use a vast number of metrics to measure performance and over the years the analysis has matured and moved...
25 October 2020 Content from BPR Australia (the country) has a new logo and the reviews by the public and marketers alike have been SCATHING. The logo...
27 September 2020 Content from BPR It’s heartbreaking for a programming team to put an extraordinary amount of hard work into a station only to be the cellar...
20 September 2020 Content from BPR Station databases and their management have come a long way over the years. Back in 2004, the Triple M network in...
13 September 2020 Content from BPR. Evidence has been described as a body of facts indicating whether a proposition or belief is true or valid.
6 September 2020 Content from BPR. At the conclusion of my recent article “The Worst Promotion in History” I asked you to send me any radio promotions...
23 August 2020 Content from BPR We’ve all heard promotions that fail to tick all the boxes….in fact many sales related promotions are guilty of that. The...
9 August 2020 Content from BPR We are still a long way from knowing exactly what long terms effects the COVID-19 crisis will have on media consumption...
2 August 2020 Content from BPR The first rule of effective communication should be as follows: Be concise! If you wish to make yourself understood, use as...
19 July 2020 Sponsored content from BPR In BPR’s Strategic studies, we examine a number of brand perceptions. One such brand image is Trust.
12 July 2020 Sponsored content from BPR. What is an oldie? This is one of the most commonly recurring questions facing music radio programmers.
