The Australian Recording Industry Association (ARIA) and the Phonographic Performance Company of Australia (PPCA) have welcomed public consultation on Commercial Radio and Audio’s (CRA) draft Code of Practice (The Code), saying it provides opportunity to Australian radio audiences to have a chance to connect with local music.
The draft revised Code has been developed by CRA in consultation with the public and is registered by the Australian Communications and Media Authority (ACMA). It was last reviewed in 2016/17.
The ACMA has shared with CRA its views on a range of issues based on its regulatory and research activities, one of which was that listeners should provide feedback on the current Australian music provisions. They also said that the existing Code obligations relating to Australian music do not currently apply to digital-only radio services.
To get Australian music heard by Australian radio audiences, ARIA and the PPCA have suggested three critical changes:
1. Local Music in Prime Time.
To reach Aussie audiences Australian music should be played when people are actually listening! The code must ensure local music is played during peak listening hours.
2. More Aussie music. Bigger impact.
Local radio should play more local music: no excuses. If not 25% across the board, then at least enforce the rules we already have.
3. Champion fresh and local voices.
Redefine “new music” so fresh Aussie sounds get a spin. More new tracks mean the Code will better serve young and diverse local audiences.
ARIA and PPCA CEO Annabelle Herd said:
“These rules exist to serve Australian radio audiences. Effective rules and better enforcement will have a big impact on our local culture and the listening experience for all Australians. But change is not a given: CRA erroneously believe the current system is fair and effective. While there are pockets of positive change happening in commercial radio, CRA have not and will not propose any reform. To shape a system that better connects our audiences, talent, sounds, and stories – we need people to speak up.”
Nineteen leading music organisations have launched Vote Music 2025, a national call to action urging all political parties to commit to a stronger future for Australian music. The priorities relevant to radio include:
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Submissions can be sent to [email protected] and will be shared with the ACMA, unless it is clearly marked as confidential.
After the consultation period CRA will review all submissions and submit public comments received to the ACMA. CRA will then prepare a proposed final version of the Code before submitting it to the ACMA for registration.