NOVA Entertainment has partnered with Baron Samedi Spiced for an exclusive branded music event that gives listeners the opportunity to win their way to see The Rubens live; one of Australia’s hottest bands.

Thanks to Baron Samedi Spiced made with Caribbean rum; the event will take place tonight upstairs at the Beresford in Sydney. Guests will be entertained by live magicians and baronettes and will have the opportunity to be the first to taste Baron Samedi Spiced in Australia.

This invitation only event was open to guests across Australia via the novafm.com.au website.

“Campari Australia is thrilled to be one of the first countries globally to launch Baron Samedi Spiced,” Campari Australia’s Marketing Director, Nicole Stanners said. “Spiced rum has been the fastest growing spirit category in Australia over the last two years and this brand fills a gap in the premium rum segment that will drive new consumers to the category. It’s a brand we’re very excited to share with our customers and consumers.”

Megan Hales, NOVA Entertainment Head of Commercial Partnerships and Business Development said, “The ability to tell the story of the Baron Samedi Spiced through the power of music and experience, will be an exciting way to see this brand come to life in the Australian market. Designing a unique event which demonstrates the brand personality through an incredible activation with Yakasan, and the perfect artist to engage with their audience; will create a relevant occasion to drive awareness, sample the product and start a conversation about Baron Samedi Spiced.”

Win your way to see the Rubens live thanks to Baron Samedi Spiced, is a specially created branded event that follows the success of NOVA Entertainment’s partnership with Hallmark in which American authors were recruited for a surprise Mother’s Day activation at Luna Park.