“Be afraid. Be very afraid.” Radio for the next generation #RDE15

17 March 2015 · News

In the last 10 years, radio in the UK has lost 60% of 10-14 year olds.  It’s no wonder that stations like BBC1 and 1xtra in the UK are spending money and time on getting into the mind of the younge...

You've reached our premium or archival content

To access this page, and more great content just like it, you need to become a paid subscriber.

If you already have an account, please login.

Otherwise, registration is quick and you'll have access instantly after payment.

Recent Stories

“Right now is a fantastic time for personalities”: Dennis Clark #RDE15

17 March 2015 With the rise and rise of on demand and streaming audio, it is vital on-air talent are relevant now more than ever.     “Right now is a...

Data is the new oil #RDE15

17 March 2015 With changes in technology, music research has moved from playing music hooks in auditoriums or over the phone, to online and on smartphones. "It is vital...