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Wow! CRA have really outdone themselves when it comes to setting the bar for mediocrity & confirming that radio is an outdated industry...
They announce a celebration of live radio by… cancelling the live event.
Not organising a live stream or a live virtual event.
Not even an audio stream (IT’S RADIO!!).
They decide not to announce the awards live at all, actually.
Instead, they upload an insipid insta post with a shout out to just Ben F and K&JA (confirming the industry’s worst kept secret.. only Sydney radio matters) and then in a genuine masterclass on how NOT to do social media, they don’t even link to the rest of the winners in the bio. Instead, you can search the CRA website to find a blog where winners are listed circa 2003 formatting.
They could have announced all the winners on socials with individual posts, so the winners at least have something to reshare…
Or delivered every winner something in the post today?
It’s the most underwhelming effort ever.
For all my friends in radio who won, I’m sorry you were robbed of the celebration and attention you deserve. Radio is a bloody tough industry, you have to be driven, determined and filled to the brim with self-belief just to survive. You didn’t just survive, you nailed it in a really tough year. Epic congrats!!