Four weeks into their new radio chapter on Adelaide’s KIIS 1023, Ben & Liam are taking over the city in a playful new marketing campaign that quite literally places them back into Breakfast.

Developed to reintroduce Ben & Liam to the city that knows them best, the campaign sees their faces embedded into a series of iconic morning dishes to represent their return to Adelaide early mornings – from swimming in actual cereal to being covered head to toe in giant baked beans.

ARN Chief Marketing Officer Donna Gordon said “The campaign is pure Ben & Liam – bold, cheeky and memorable – and it’s a brilliant example of what happens when talented teams deeply collaborate to bring an idea to life. The integrated campaign will be unmissable, supercharging the early momentum we’re seeing in market.”

Ben & Liam said “Thirteen years of radio together means thirteen photoshoots, and this is by far our favourite campaign. When we were all throwing around ideas, we were so revved on this particular campaign, but we thought to ourselves, ‘Naaaah there’s no way the bosses are signing off on this.’ Well…they did. We spent the day swimming in pools of cereal, eggs and beans. Special shout out to the art department for baking giant fruit loops and painting potato’s orange. Take that, AI!”

Produced in‑house, the fully integrated campaign will roll out across out‑of‑home, transit, television, BVOD, print, digital, social and radio platforms.

In addition to weekday Breakfast, Ben & Liam can be heard nationally from 6.00am on Saturdays across KIIS 1023, KIIS 1065, KIIS 1011 and KIIS 973.