MediaWorks and Tribe, New Zealand’s premier sports aggregation platform, have announced an exclusive commercial partnership, representing a significant step in the former’s sports strategy.

Integrating Tribe’s high-frequency user engagement with MediaWorks’ market-leading sports audio brands and Martin Devlin’s DSPN podcast via rova (which recent surpassed 12million views on YouTube) to popular sporting segments on The Rock and George FM, MediaWorks now offers advertisers a “total game day” solution.

With Tribe’s ability to track everything from grassroots regional rugby to the global stage of the English Premier League, MediaWorks’ customers can now engage with dedicated fans through hyper-targeted, data-driven segments at the exact moment the action happens.

Mark Smith, MediaWorks Head of Sport said:

“This isn’t just about adding an app to our toolkit. It’s about owning the sporting conversation from start to finish. Whether a fan is following live commentary on the way to work or checking live scores under the table at dinner, our advertisers are right there with them.”

Wendy Palmer, MediaWorks CEO said:

“We are relentlessly focused on innovating our digital offering. Our partnership with Tribe is a clear signal to the market: we are investing in premium, brand-safe environments that deliver real results for Kiwi businesses.”

The partnership underscores MediaWorks’ continued focus on its digital evolution, anchored by rova, for a best-in-class experience for audiences to experience the MediaWorks radio brands.