Ben & Liam’s breakfast show scales new heights

Claiming a world first, Nova 919’s Ben & Liam will take their breakfast show to new heights when they broadcast live from a branded billboard, on top of a building in the Adelaide CBD, tomorrow.
 
Ben & Liam said: “We can’t believe we convinced the bosses to give us a billboard to do whatever we want. We thought instead of a picture of us, why not chuck our actual selves on there to give people the authentic experience.”
 
Head of Programming Ben Latimer said: “I was a little worried when Ben & Liam came to me wanting creative control of one of our billboards, but I must admit I’m very impressed with the idea they’ve come up with. I can’t believe they’ve actually been able to make this happen and can’t wait to see how it all comes together.”
 
Taking Ben & Liam’s marketing campaign to a new level, Tim Kennedy and Melissa Wyness from Adelaide agency MediaNest, have been instrumental in bringing the dream to life.
 
The iconic Rydges South Park have also thrown their support behind the duo, providing the digital billboard on top of their building for the boys to suspend themselves from for the live broadcast.
 
Tim Kennedy said: “When Ben & Liam came to us with their crazy idea we wanted to do everything we could to make it happen. We pride ourselves on innovative solutions for our clients so it was an opportunity too good to pass up. We’re excited that with the support of the team at Rydges South Park and Nexstage that we could bring the idea to life.”

Disclaimer – The Human Billboard is, to Ben & Liam’s best knowledge, a world radio first (or so they tell us)

 
 

 


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