Adlabs’ radio station, BIG 92.7 FM, is due for a national launch across India after the investment of Rs 4 billion.

This station is targeting young adults with a contemporary mix of music and young announcers.

BIG 92.7 FM’s Head of Programming Manav Dhanda says:

“We have a lot going for us, but it will be our unique content that will set us apart. Extensive research in region-wise psychographics has helped us construct original and relevant matter that will appeal to the varying emotional makeup of the audiences across the nation. It is our endeavor to ensure we have a station that has relevance to the listener and is also high on aspiration.”