Brad McNally gets goodbye KIIS from 96FM

Veteran Content Director Brad McNally has been made redundant from Perth station 96FM.

McNally was the original music director at 96FM in the early 1980’s when his boss, until recently, MRN COO Adam Lang, was still at school and lucky enough to score a week of work experience in the station’s record library.

McNally was a Fairfax favourite as 96FM, the only FM station in the predominantly AM talk network, was also one of the Fairfax Radio’s few cash cows along with 3AW. In a 2012 interview with radioinfo, with the station reching number one in Perth, we asked McNally whether the station’s success was due to the fact it was left alone or in spite of it. He replied, “The reality is, we are left alone. We are the odd one out, and I do feel like the Lone Ranger, there’s no question about that.”

That all changed near the end of December last year when 96FM was purchased for a reported $74 million by FM music operator ARN to complete a five city major metro network for the KIIS brand. 

Then ARN chief executive Ciaran Davis said at the time,  “We’re excited about the acquisition of 96FM as we know the business well and look forward to working even closer with the team, having represented its national sales for six years.”

This Tuesday a spokesperson for ARN said of McNally’s departure, “As part of our broader strategy to build on the existing success of 96FM we have reviewed the content structure, with a view to providing each of the individual areas within the local content team greater responsibility.
“This has meant that the position of Content Director has been made redundant and Brad McNally has left 96FM. 
“We wish Brad all the best and thank him for his contribution to the success of 96FM.
“We will be making an announcement about the new content structure soon.”


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