Breakfast goes outside for digital anniversary

To mark the third anniversary of the launch of digital DAB+ radio, breakfast presenters from over 50 commercial and public radio stations will broadcast live from outdoor locations in Sydney, Melbourne, Brisbane, Perth and Adelaide on Friday, 24 August. Since the launch in August 2009, more than 830,000 digital radios have been sold and around 1.3 million listen to them each week. This time there are five Toyotas to win. 

The outside broadcast radio events (see venue and talent list below) will see competing radio presenters from commercial AM, FM, DAB+ digital radio, the ABC and SBS working side by side in each city with from 5.00 am – 9.00 am in the central locations of Sydney (First Fleet Park), Melbourne (Federation Square), Brisbane (King George Square), Adelaide  (Victoria Square) and Perth (Perth Cultural Centre) promoting digital radio.


How many breakfast hosts you recognise from Sydney’s event in 2009?



In the lead up to the event, every commercial radio station across the five metropolitan capitals will be giving listeners a chance to win one of Toyota’s selected locally built vehicles.  Listeners simply listen to their favourite station and go online to for a chance to win. One winner in each state will be able to choose from a Camry Atara SL, Camry Hybrid HL or an Aurion V6 Presara. 

The contest is designed to highlight the fact that Toyota is the first local car manufacturer to feature DAB+ digital radio as standard in selected locally built vehicles.

Joan Warner, CEO of Commercial Radio Australia says, “The industry is delighted Toyota has included DAB+ digital radio as standard in selected Australian made vehicles. 34% of all commercial radio listening is in cars and the radio industry wants drivers to be able to experience DAB+ digital radio while driving.”

A four week ad campaign produced by Eardrum, promoting the event and the chance to win a Toyota will begin on air this week across all commercial stations in the five state capitals and in a banner ad on every station website.

The last time the radio industry joined together in a five state simultaneous broadcast was in August 2009 for the launch of digital radio with thousands of listeners gathering in each location.

“Listeners are invited to come to the outside broadcast in each city, meet their favourite radio personalities, see Toyota vehicles with a digital radio on display and win a Toyota with a digital radio.” said Ms Warner.