Brisbane radio social media analysis

26 February 2017 · News

Social media engagement is now one of a radio station's most important tools for building and interacting with its audience. This is the third in our series analysing station social media usage in va...

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Melbourne market radio station social media analysis

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Comments

Nobby66Monday 27th February 2017
So..... where's the twitter data

hint social_media!=just_facebook

AS we explained in the first (Sydney) of this series of articles: Facebook is the gorilla in the room. Most Australians (15 million) have a facebook account. Other important social media platforms are Instagram, Tumblr and Twitter, with 5 million or fewer users (Social Media News Oct 2016), which is why we have looked primarily at facebook. Most stations also repost photos from Instagram and Tumblr on their facebook pages, and cross post with Twitter. - Ed

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