The British Radio Advertising Bureau (BRAB) is starting a new marketing campaign explaining the benefits of advertising on the radio.The campaign began in print and online, together with awards, conferences and a new BRAB website from the 21st of November.
The three-month radio advertising campaign will rotate four different commercials, written and produced by creative agency Radioville.
Research shows radio positively influences people’s mood to a greater extent and on more occasions than any other medium, and over 92% of the population tune into radio every week, according to the latest Radio Joint Audience Research, which measures and profiles the audiences of UK radio stations.
The Britain Loves Radio theme will run across the new, re-launched BRAB website at rab.co.uk, which will showcase the best of UK commercial radio, highlighting both consumer facing news and events, as well as trade and industry developments and innovations.
A new Google-based interactive mapping system, designed by MediaTel, will also now be available on the BRAB website, making easier for media planners to plot radio advertising campaigns, showing coverage by reach, station, location, and sales point, with all maps exportable into planning presentations.
Simon Redican, Managing Director of BRAB said: “Britain’s love of radio has never been stronger, with commercial radio enjoying record audiences. The Britain Loves Radio campaign seeks to bring this influence to life for advertisers.”