Southern Cross Austereo has closed the mic on its comedy digital radio station ‘Barry’, replacing it with a chill-out station, known as ‘Buddha Radio’.
Barry began broadcasting in July 2010 (see our story from that time), after a two-week on-air teaser campaign to save the name from dying out. At the time, SCA’s Guy Dobson said “Barrys built Australia. But today, in a world of Jaydens, Connors and Elijahs, the name Barry is at risk of extinction”. The station’s intention from the outset was to mix the cream of Austereo’s comedy content (the best of Hamish & Andy, etc.) with first-run material from new talent.
However, in a recent Crikey article, Dobson said, “As the largest landholders of digital radio spectrum in Australia … we’re going to start experimenting with the spectrum and various formats over the medium term”.
The launch of Buddha on digital raido pitches it against the dmg station, Koffee and SBS Chill.