radioinfo recently brought you a story in our Hot Off the Net section regarding the closure of jingle and production company Music 4 of its Central London studio, citing the new ways of working as their reasons for giving up on expensive real estate.
See the story here:
We decided to ask an Australian equivalent Abe’s Audio, who is working from a picturesquely remote location in Tasmania, if this was a global trend.
Abe says there are pros and cons to the new virtual office world.
Radioinfo: Do you think a head office location is still necessary for production houses?
Abe: Yes, but that head office doesn’t need to be in Central London, or central Sydney. What is important is finding the best production staff, regardless of where they live, and empowering them to be able to produce the best work. Abes Audio has employed some of the best production talent in Australia, who don’t necessarily want to move to bigger cities.
Radioinfo: How do clients react to the new ways of working?
Abe: Technology has changed perceptions of how work can be done, and delivered. Most clients understand this.
Radioinfo: Is it difficult to attract new clients when you are working away from the action?
Abe: Some clients will always want to visit the studio and direct the session, but many won’t. Production houses need to know who their target market is and service them accordingly.
Radioinfo: Do you think this is the way of the future for all production houses?
Abe: Not for all, but for some, it definitely is.