Christian O’Connell Breakfast Show listeners have had the opportunity to become a part of the bustling streets of Melbourne with GOLD104.3’s latest marketing campaign.
The marketing team worked closely with the content team, including the breakfast show, to commission several murals, to literally paint the streets of Melbourne.
The audience determined the content and shared their personal images for inclusion. Thus, the street art Wall of Dogs, Wall of Nans and the Hearts of Gold Wall were born.
All of the murals are live for one more week until the 27th of June, and can be found at the following locations:
- The Dogs of Melbourne– Cnr of Lygon St and St Phillip St, Brunswick East
- The Nans of Melbourne – Cnr of Commercial Rd and Donald St, Prahran
- Melbourne’s Hearts of Gold – Cnr of Victoria Pde and George St, Fitzroy
Christian O’Connell says, “Our listeners make the show with us – when I heard I was getting my own iconic piece of Melbourne’s street art and a mural, I thought it would be great to give away some murals to our audience! Oprah gave away cars, I would give away a wall.
“Now the good people of Melbourne can go marvel at our Wall of Dogs, or the Wall of Nans and the Hearts of Gold wall, giving thanks to everyday unknown local legends who make our lives and communities better.
“I received over 3,000 pictures of dogs for the Wall of Dogs, hundreds of nans with all kinds of amazing stories and the local heroes with hearts of gold moved me to tears many times.
“This was marketing that had people in mind and heart, whether they listened or not – it lived on air and on the streets visualising what my show is about.”