Commercial radio listening increases by 900,000 YOY: CRA

Commercial radio has achieved another best-ever result in GfK Survey 5, with weekly listeners up 8% year on year to more than 12 million people across the five metro capitals according to Commercial Radio and Audio.

The result was boosted by increased in-car listening and a surge in younger listeners.

The growth in driving post lockdowns saw time spent listening to commercial radio in-car climb by 35 minutes to five hours and 21 minutes per week compared to a year ago.

At the same time audiences in the 18-24 age group increased by 9% or 113,000 people and those aged 25-39 jumped by 13% or 387,000.

CRA chief executive, Ford Ennals (pictured), says, “These are fantastic figures and show that radio remains fresh, stimulating and relevant, with strong audience growth across all age groups.

“It’s no surprise that young people continue to find radio an important part of their day – 81% of 18-24’s and 89% of 10-17’s tune in weekly^. This reflects the quality and increased choice of content available, and augurs well for establishing radio as part of a long-term media habit.”

 Overall 81% of Australians aged 10+ listened to commercial radio each week across the five metros during the sur vey period. Nearly 70% listened via AM and FM, 26% listened via DAB+ and 23% listened via streaming^. Streaming listeners rose by 27% to a record high of 3.4 million#.

Commercial DAB+ stations, which include 80s, 90s, hip hop, country and heavy metal music formats, enjoyed a 41% year on year increase to 2.6 million weekly listeners.*

Source: GfK Radio Ratings, SMBAP S5 2022 compared with S5 2021, Commercial Stations (Simulcast & DAB+), Cume (000) & TSL, Mon-Sun 12mn-12mn, All People I0+ (unless otherwise stated); ^Cume %, **AM/FM stations; *Commercial DAB+ Stations via DAB+ device, streaming or other; #streaming listening includes mobile phone, smart speaker and PC/tablet.

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