Very little has change in NZ Radio according to Survey 3 that has just been released by
GfK.
Network Newstalk ZB still leads all stations with 14.7, down just 0.5, while Network Breeze is the only other station in double figures, down 0.7 to 10.2.
Mike Hosking still leads in Breakfast with 20.3, more than double his closest rival.
NZME Chief Executive Michael Boggs says having a strong radio network, as well as continually innovating across its digital audio platform iHeartRadio means NZME continues to serve its valued audiences across the country, meeting their different listening needs.
He says, “It’s phenomenal to think that NZME now reaches 3.6 million* Kiwis across our radio, digital audio, print and online platforms, with nearly two million people reached via our radio platforms plus nearly 900,000 on our podcast network.
“Audio is a big strategic priority for NZME – the immense growth we are seeing, particularly across our digital audio platform iHeartRadio, shows that we are making significant inroads to being New Zealand’s leading audio company.”
The MediaWorks Combo of stations has 53.7 overall, while NZME sits on 36.9.
MediaWorks’ Music Brands Director of Content, Leon Watt, says, “New Zealand’s post-lockdown ‘return to normal’ has seen positive results for music and entertainment brands.
“Consumer confidence has increased in the last two months and it’s been great to see the return of concerts and events like The Rock 2000 where we can engage with our audience and our listeners can come together to celebrate. Congratulations to all our brands for another round of fantastic results – roll on summer!”
This latest survey shows almost 3.7 million New Zealanders were listening to radio every week and over 3.4 million of those listen to commercial radio stations.
Radio Broadcasters CEO Jana Rangooni, says, “At a time the government is looking to merge Radio New Zealand and Television New Zealand into a new larger media organisation to deal with the global challenges facing media organisations today, they need to ensure they do not create an organisation that harms the rest of the sector in the process.
“Commercial Radio reaches 75% of the population every week and no crown-owned media organisation should be creating content that the commercial market can.”
MediaWorks Director of Content, Leon Wratt says, “Radio’s growth is driven by our ability to engage with audiences not only on AM/FM radios but also through digital audio streaming, podcasts and social platforms, delivering kiwi content for kiwi audiences across all platforms and devices.”
Jason Winstanley, NZME Chief Radio Officer say, “With the significant increase we are seeing in digital audio consumption in New Zealand, we are focused on serving traditional terrestrial radio audiences, but also on growing digital audio platforms. The industry as a whole continues to show strength – remaining agile to the changing needs of audiences.”
*Nielsen CMI Q3 21 – Q2 22 July 22 Fused AP15+. Monthly coverage for Daily & Community titles, Weekly coverage for Newspaper Inserted Magazines, Monthly UA for Digital, Weekly Reach for Radio (GfK RAM S2 22). Note: Fused data has potential for duplication.