SCA has signed a new radio partnership with the AFL that covers the 2023 and 2024 AFL seasons and includes the exclusive FM radio rights in Melbourne, Adelaide and Perth and rights on all other Triple M metro and regional radio stations around Australia, including SCA’s Canberra joint venture station Mix 106.3.
The new agreement also confirms that all AFL men’s matches in every round will be available anywhere in Australia on LiSTNR and selected AFLW women’s matches, including the AFLW grand final, will also be available anywhere in Australia on LiSTNR.
CEO, Grant Blackley, says, “We are absolutely delighted to extend and expand our partnership with the AFL to branch into co-created podcasts on LiSTNR.
“The AFL has been a long term partner of SCA and, given our expertise with the product, we are pleased to have been granted privileged status in this exciting new on demand offering. The AFL is an important pillar in our sport offering on the Triple M network and LiSTNR and the appeal of AFL to our audience continues to grow,”
Sports Entertainment Network has extended its AFL radio rights securing audio rights to all nine AFL matches in each round of the Toyota AFL Premiership Season for the next two years.
Details for the radio rights partnership include:
- Rights for all West Coast Eagles and Fremantle Dockers matches, to be broadcast on SEN WA 657am Perth, SEN Spirit 621 Bunbury and SEN Peel Mandurah DAB+.
- Rights for all Adelaide Crows and Port Adelaide Power matches on SEN SA
- For the first time, exclusive right to syndicate/sub-license to other AM stations in Adelaide and Perth.
- Exclusive AM broadcast on the AFL platforms including the AFL App and com.au of the AFL Nation call.
- Dedicated and exclusive coverage of Brisbane Lions, Gold Coast Suns, Sydney Swans and GWS Giants games on SENQ 693am, Brisbane and SEN 1170am, Sydney platforms respectively.
- Regional syndication exclusivity, with the exception of SCA-Triple M owned stations nationally and K-Rock in Geelong.
- Continuation of live coverage of all matches on the SEN app and growth of the in-venue product, SEN Stadium.
In conjunction with the AFL radio rights, SEN has also extended its supply of AFL Trade Radio exclusively to the AFL until the end of 2024.
SEN Chief Executive, Craig Hutchison, says while details of the deal were confidential, it also delivers a significant saving to SEG shareholders and is in turn a great deal for the AFL.
He says, “We’ve worked with the AFL to accommodate their request to work directly with the Nine and NOVA networks and unlock them from our previous rights structure, a decision we’ve supported in the strong interest of our shareholders and our platforms.”
3AW has secured radio, streaming and digital rights until 2024 in a two-year deal that will see the station call four matches per week, available to listeners on 3AW 693, and for the first time through the 3AW app and website.
Their agreement includes
- 4 matches per week, as picked by 3AW
- All marquee games
- All finals and the Grand Final
- AFLW rights including a commitment for 1 x AFLW broadcast per round, Finals and the Grand Final
- An AFLW internship to foster media talent among the playing group
- Associated digital and streaming rights
The new deal marks the end of 3AW’s rights agreement with SEN and Managing Director of Nine Radio, Tom Malone, says, “Our listeners are the big winners in this new deal. It means that Melburnians will have access to 3AW’s unrivalled commentary right through until the 2024 season.
“Importantly, the agreement incorporates full streaming rights, giving fans the ability to tune into 3AW no matter where they are in Australia. We’re also very proud to be increasing our support for the AFLW by calling more matches and implementing our groundbreaking broadcast internship program.”
In South Australia FIVEaa has extended its ongoing relationship with the AFL, signing a two-year partnership.
Tim Ginever & Stephen Rowe
Former Port Adelaide Premiership Captain, Tim Ginever, teamed up with Stephen Rowe in August this year and together with the station’s commentary team will deliver every Adelaide and Port Adelaide match live, as well as broadcasting at least four matches from all other markets each week through the 2023 and 2024 AFL seasons.
NOVA Entertainment CEO, Peter Charlton, says, “This new two year agreement is a continuation of FIVEaa’s enduring 32 year relationship with the AFL and demonstrates the evolution of the partnership by giving listeners access to commentary across NOVA’s broadcast and digital platforms.
“In addition, we are excited to broadcast live the Adelaide and Port Adelaide matches of the increasingly popular AFLW season. FIVEaa has a long history as the home of AFL in South Australia and a passion and dedication for the role the game plays in Adelaide’s culture.”