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Who said that local radio is just for amateurs? Perhaps that is what the listeners want - REAL people providing music & talk, not factory created robots.
Yes Mark ( Radioman) I agree completely with you. As your Co Announcer on retrorocklive.com we have both been there in the commercial side, and back to local radio. Yes they are robotic, but anyone who reads this news item have listen to us and make your own mind up. You tell us who has more character on air Commercial guys or local guys like us.
It would be good to see a breakdown of the listenership
Say between generalist stations and say religious, ethnic,
Educational ( university) Fine Music and indigenous
Community stations.
This might reveal the interest/ demand for specialist
Programming and formats to see if the trend towards
specialization or narrowcasting is still strong.
2NURFM is the only radio station in Newcastle that has local programming around the clock and a good mix of solid gold music, local news, Macquarie National News, some talkback at midday each day, and some specialty programs ~ but the local voices and non networked programming is what is attracting listeners to NUR and away from poorly run commercial stations such as Super (you have to be joking) network's 2HD, for example.