Community Radio has 5.2 million listeners a week

The latest Community Broadcasting Association of Australia (CBAA) National Listener Survey shows audience share for Australian community radio is expanding, with an average 29 per cent of all radio listeners tuning in each week.

Conducted by McNair Ingenuity Research, the 2013 survey is the sixth the CBAA has commissioned since 2004 and the first in a new bi-annual (six-monthly) format. The CBAA will officially release the Listener Survey at its annual conference, to be held at The Menzies in Sydney, November 14-17.

According to the CBAA, the 29% share found by the reseach translates to base figures of 5,204,000 of 18,109,000 Australians aged 15 or older, and a rise of nearly 15 per cent (from 4,446,000 community radio listeners) since 2012.

A spokesperson for the CBAA said, “That is great news, not just for Australia’s 350-plus community radio stations but their 20,000-plus volunteers, but for every one of those 5,204,000 sets of ears.

“It means they’re getting all the sounds and services they seek, such as local news and information, specialist content, authentic voices and unique programs across religious, indigenous, ethnic, disability, music, and age- or location-specific stations.”

According to the report, listening is strong across all segments, with mid-morning at 57 per cent followed by breakfast (54), drive (51) afternoon (48), then evening (31) and overnight (17).

AM/FM are the favourite bands, but DAB+ devotees are coming on at 12.3 per cent.

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