Cosi’s great new idea isn’t new and isn’t his

When Cosi introduced his brand new segment, Biscuit Wars on SAFM he told his co-hosts Bec and Lehmo that not only was this idea “his own”, one “…that other stations wish they were doing” and that “never has there been a better radio idea than this”.

This morning he found out that, like most things in radio, it wasn’t a new idea and that just up the road Power FM had already run the Battle of the Biscuits.


 

 

 


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