Chaux will develop the industry’s strategy across the digital space.
CEO Joan Warner said Chaux will be responsible for the all-of-industry RadioApp, podcasting strategy and policy, social media, DAB+ content and other emerging areas of multiplatform innovation.
“Jaime is highly regarded in the industry having worked on initiatives in streaming, podcasting and DAB+ digital radio. He will help us drive commercial radio forward on all platforms and devices where our members want to be. We are very pleased to have him join our team,” Warner said.
Chaux will also support CRA’s DAB+ digital radio team, led by Head of Strategic Development Kath Brown, with a specific focus on DAB+ content initiatives for metropolitan and regional members.
Chaux has held a variety of senior roles in radio and is currently Content Director of Southern Cross Austereo’s on-demand audio digital network, PodcastOne Australia.
He previously worked on secondment with CRA on the development of RadioApp, which launched in late 2016.
“There are massive opportunities for commercial radio in a multiplatform future, and I’m enormously excited to join CRA and work across the industry to ensure that radio stays at the forefront of delivering great and innovative digital content to local audiences wherever they are and whenever they want it,” he said.
Chaux takes up the new role in March.