D-STAR BEGINS TRIALS OF PLAY MPE(TM)
The Shooting Star Picture Company’s D-STAR division has announced the start of trials of PLAY MPE(TM), in what the company claims to be “the new generation of B2B music delivery in Australia”.
According to the organisation, PLAY MPE(TM) is already the #1 digital delivery platform in North America and commences trials this week with content from both major and independent labels from around the country.
“We have had much success in the last few years with our D-STAR Video product and the time was right to launch a new generation product to revolutionise the delivery of audio from Record Labels to their numerous media partners,” said CEO Peter Skillman.
“In a world where around 80% of singles are being bought digitally by the public, it makes no sense to still have CDs floating around Australia Post vans in jiffy bags on their way to media. For the first time, D-STAR’s PLAY MPE provides radio stations with a technologically advanced, simple, reliable and secure platform to obtain music in the formats they require,” Mr Skillman said.
The trial of PLAY MPE will initially concentrate on radio, with plans to expand to other media later in 2008. The company is currently allocating logins for the system to music programmers around Australia as part of their trial phase of the system. For more info click on the link below…