Duncan Campbell on the emotional connection of radio #RDA22
6 September 2022 · Conference · News
ARN’s Chief Content Officer, Duncan Campbell, has addressed Radiodays Asia, and talked about radio’s connections to its listeners.
He says radio’s continued success and longevity is the resul...
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Very interesting what Duncan Campbell is talking about.
Radio plays a part in many people's lives, radio is the vehicle that delivers companship to those that are on the own, radio creates a relationship between the announcer, the music, the stories and the news. Radio is the medium that can be sourced at different intervals for different reasons.
People today can be isolated by sickness, broken relationships, mental illness etc.....however, when the sound of another person's voice or music during that period, from radio / podcast / music streaming or a like, can assist that person in change and reassurance that they will be ok.
Radio is not dead, radio is adaptive and will move with the times, to create another level of relationship building thru communication on different levels.