ARN’s Chief Content Officer, Duncan Campbell, has addressed Radiodays Asia, and talked about radio’s connections to its listeners.
He says radio’s continued success and longevity is the result of powerful personal connections that listeners make through the unique personalities they listen to every day.
Campbell says that even with a focus on new technologies that some claim are ‘radio killers’, it’s important to remind ourselves that radio is still incredibly strong and will evolve and adapt as it has since it was born.
He says that for each person “…the reason for their connection can be different, and what’s interesting is that people can’t describe it easily either. It’s a feeling or a sensation, or a psychological state…powerful emotions that are enduring.
“Every day emotional connections are being formed or reinforced by radio personalities around the world …and these connections can be established one content line or over many days or weeks that we call story art.”
Very interesting what Duncan Campbell is talking about.
Radio plays a part in many people's lives, radio is the vehicle that delivers companship to those that are on the own, radio creates a relationship between the announcer, the music, the stories and the news. Radio is the medium that can be sourced at different intervals for different reasons.
People today can be isolated by sickness, broken relationships, mental illness etc.....however, when the sound of another person's voice or music during that period, from radio / podcast / music streaming or a like, can assist that person in change and reassurance that they will be ok.
Radio is not dead, radio is adaptive and will move with the times, to create another level of relationship building thru communication on different levels.