Recognising the close links between digital and radio, specialist radio creative agency Eardrum has extended its creative offering to include Digital Design and Search Engine Optimisation services.

Eardrum’s founder, Ralph van Dijk, estimates that 80% of radio campaigns have a digital component, so it is a very natural progression for the business.“The characteristics of the two media are so complimentary for listeners as well as advertisers. We know our radio ads increase website traffic and now we can help our clients convert those leads into sales,” says van Dijk.

James Carter and Justin Cohen head Eardrum’s digital team, and are specialists idesign, online communication & social media.

Van Dijk says “radio and online is such a potent combination and it’s something we’ve been considering for a while. Now we have the expertise to explode our ideas across radio, online and through social media.”

Eardrum has recently completed radio plus digital campaigns for two Commonwealth Government departments, NRMA and Commercial Radio Australia.

Last month Eardrum won a Cannes Gold Lion for Earphone Bully, the radio and online anti-bullying campaign they produced for Sapient Nitro. This was Eardrum’s second Cannes Gold Lion in as many years.