Nova 106.9FM will head west tomorrow to support the inaugural City to the Bush campaign. The Nova team has teamed up with the Brisbane Racing Club, Channel Seven, Coca Cola, Avmin and Salva Resources, to take 100 clients and VIPs, in a chartered plane, to the town of St George in Western Queensland to attend their local race day this Saturday.
The campaign was devised to help country communities, still feeling the financial pain of the 2011 floods, get back on their feet by creating an event that takes city folk, and their cash, to the country to support its annual race meeting.
The first “City to the Bush” event will be hosted by the St George Jockey Club.
Racing Queensland chairman Kevin Dixon has thrown his support behind the concept: “Country racing is vitally important to Queensland communities and initiatives such as the City to the Bush event will put life back into the bush.”
Nova 106.9’s David ‘Luttsy’ Lutteral will co-host the trip and will be joined by Channel Seven’s Kimberley Busteed and Dean Miller, who will film the event for their Brisbane produced lifestyle show, Queensland Weekender.
Brisbane Racing Club is providing the infrastructure to St George Jockey Club to host the event.
Avmin and Salva Resources are coordinating the logistics, with Avmin providing their plane to take the 100 city folk to the country.
The inaugural, invitation only, City to the Bush initiative is set to become a yearly event.