RadioCopywriters.com has released a new and free e-book Counting Words: 9 Ways to Discover the Art and Science of Radio Commercial Timing, by Earl Pilkington. Counting Words offers a complete guide for both aspiring and experienced radio copywriters looking for additional skills in the timing of radio commercial scripts.
The e-book delves into multiple timing methods, from actual word counts to more advanced techniques including stress pattern analysis, character counts, musical bar timing, and breath group methods.
Key highlights of “Counting Words” include:
• Nine core timing methods explained in detail with practical examples
• Worksheets and exercises to help readers practice and refine their skills
• Guidance on using digital tools and technology in modern radio copywriting
• Troubleshooting tips for common timing challenges
• Insights into adapting timing techniques for different ad styles
• Access to online free tools which tie-in with the e-book
Author Earl Pilkington (pictured above) said:
“Perfect timing is not just about fitting words into a time slot; it’s about creating compelling messages that feel natural, maintain listener interest, and deliver results for clients.
I’m dedicated to giving back to the radio copywriting community. My mission is to create an accessible network and resource library for copywriters worldwide, sharing ideas, building our collective profile, and providing tools and knowledge at all levels.”
The e-book is available as a free download at RadioCopywriters.com. In addition to this new release the website also have the link to the latest issue of Radio Copy Paste magazine, themed around “Clients.” This quarterly digital magazine is written by copywriters all around the world and features articles, insights, resources, and explores the ins and outs of working effectively with clients to create successful radio campaigns and returning clients.
Both Counting Words and Radio Copy Paste Issue 4 are available as free downloads. No registration and no email address are required.