SCA and the AFL have a new three-year partnership that will see every game, of every round, delivered live to fans on Triple M and LiSTNR through to the end of the 2027 AFL season.
LiSTNR and the Triple M network’s radio stations will have more than 850 hours of live match coverage per season as well as greater integration of AFL-related content within Triple M radio programs and LiSTNR digital assets in Mebourne as well key AFL development markets in Sydney, Brisbane and the Gold Coast. The partnership comes as Nine Radio appear to have stepped back their involvement somewhat, no longer broadcasting games on a Saturday night.
SCA will also have coverage of the AFLW competition, including finals, while creating pathways for players off the field. There is the introduction of an annual AFLW internship for a player past or present with aspirations of a broadcasting career, like Erin Phillips and Sarah Hosking have now.
AFL Executive General Manager of Finance, Clubs and Infrastructure, Matthew Chun, said:
“The priority of the AFL was to provide fans with quality content and unrivalled free access to footy across radio platforms. Our radio partners will service more AFL and AFLW fans across the nation than ever before. It is important to us that our fans are able to consume live football all weekend, particularly when they aren’t able to get to a game.
We want all Australians to have the best possible match experience on any platform of their choice, and we are proud to be partnering with Southern Cross Austereo and thank them for their continued support and commitment to delivering unparalleled content for our fans.”
There are further three-year rights extension between the AFL and radio partners Nine Radio, SEN, FIVEaa, K rock, and the ABC. AFL fans will be able to experience most matches with little to no delay and with zero latency calls on the AFL website and app, as well as the Marvel Stadium app.
Nine Radio calls are also now available on the AFL app and with certain matches broadcasts available across the 2GB and 4BC apps for the first time.