Senior media executive Adam Richardson is the new Melbourne Sales Director for the Fairfax Radio Network, working for 3AW and music station Magic 1278.

Richardson was previously Commercial Director of content and distribution company Crocmedia. He also spent nine years with 3AW in sales roles.

3AW and Magic General Manager Shane Healey said: “Adam has already proven himself in radio sales in his previous career with 3AW and we are delighted to welcome him back to the fold. He is an outstanding sales practitioner who has an in-depth understanding of Talk radio and the Melbourne marketplace and brings a wealth of experience to our team. This is another step towards becoming the nation’s number one information and entertainment radio network.”

Fairfax Radio Network National Sales Director Nick Randall said: “Adam’s experience and sales acumen complements a powerful team and further demonstrates that we have the best talent in the business at Fairfax Radio Network. Adam now completes our reinvigorated national sales leadership team and we could not be more excited to have him on board.

3AW continues to dominate the radio landscape in Melbourne, retaining its number one crown for 41 consecutive surveys. Adam will spearhead the delivery of our compelling ‘Intelligent, Informed and Influential’ audience message to advertisers.”

Adam Richardson said: “Radio has always been my first love and I am really looking forward to joining Fairfax Radio Network and working with a talented sales team to continue to deliver strong, integrated results for advertisers.”

Richardson will begin the position on May 5.