Global in-store audio platform QSIC has appointed former NOVA Entertainment executive Jaclyn Shaw as its Retail Media Partnerships Lead for APAC.

Shaw will serve as the day-to-day lead and partner for QSIC’s key retail media customers.

“Jaclyn brings deep expertise in commercial partnerships and client strategy that will be invaluable as we continue to scale across APAC,” said Ben Dixon, Head of Retail Media at QSIC. “Her leadership will help ensure that our partners continue to see QSIC as a trusted growth driver in an evolving retail media landscape.”

‍Shaw joins QSIC following a 17-year stint at NOVA Entertainment, where she most recently served as its Group Head of Commercial Projects.

“Audio is one of the most powerful drivers of sales at the point of purchase, and QSIC’s world-class measurement capabilities set it apart,” said Shaw. “The company’s innovative approach to in-store audio is redefining how retailers connect with consumers in physical environments. I’m thrilled to join this talented team to help clients transform data and insights into campaigns that deliver real impact.”