A new SmartRadio programme has launched in Europe, supported by consumer audio brands, retailers and technology providers.
The aim of the programme is to highlight the benefits of SmartRadio devices, products that provide access to radio stations through analogue (FM), digital (DAB+), and over the Internet (Wi-Fi).
At the heart of this initiative is a new SmartRadio logo which allows consumers to easily identify these devices. Products need to support all three modes to use the logo.
The scheme is supported by leading brands selling to European markets, including Blaupunkt, Dual, Grundig, Hama, JVC Kenwood, Lemega, Lenco, Majority, Medion, Philips, Pure, Roberts Radio, Ruark Audio, Sonoro, TechniSat, Teufel, TT Micro, high end department store John Lewis & Partners, and radio technology provider, Frontier Smart Technologies.
The programme will see participating brands displaying the SmartRadio logo on consumer radio products, packaging and promotional material. Participating brands will also work together to raise consumer awareness on the benefits of SmartRadio products.
Recent consumer research commissioned by Digital Radio UK concluded that 87% of consumers planning to purchase a radio would be likely to buy a radio that combined FM, DAB and delivered services via the Internet.
The most popular term that would encourage a purchase when compared to other options was SmartRadio.
A SmartRadio provides a number of benefits to consumers:
- Radio stations are always available regardless of whether the radio station is coming from the Internet, DAB or FM.
- Thousands of radio stations, local, regional, national, and international from all around the world can be accessed.
- Internet connectivity also allows for an enhanced radio experience by adding content such as Podcasts and on-demand music streaming. The current Covid-19 crisis has seen podcasts being spontaneously created to support vulnerable groups self-isolating at home – all accessible via a SmartRadio
- Internet connectivity allows the products to receive over the air software updates to keep them future proof
Frontier SmartRadio platforms are compliant with the SmartRadio logo program and products featuring the logo are expected to be available to consumers later this year.
Prem Rajalingham, Managing Director of Frontier Smart Technologies, says: ‘The SmartRadio logo program is an important development in the radio ecosystem which aims to educate consumers on the benefits of combining Internet connectivity with DAB+ and FM radio. We are delighted to bring the industry together to establish this important category’.
Stefan Kön, Managing Director of TechniSat GmbH: ‘We are proud to be supporting this initiative as we see a big potential in offering consumers radio products that have additional benefits such as Internet Radio and Podcasts’.
Mark Huijsmans, Director of Product Marketing for Roberts Radio: ‘The SmartRadio logo will help consumers understand the true benefits of the product and is less confusing than the current diverse terminology : digital radio, hybrid radio, internet radio, connected radio, and many more’.
Rebecca Atkinson, Junior Buyer at retailer John Lewis & Partners: ‘Smart TVs changed the traditional TV market and we hope the same can be achieved with SmartRadios. This is a step in the journey to revolutionise radio products’.