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Great article Peter. James Cridland has hit the nail on the head when he says localising content is the key. It always has been which, unfortunately, networking has taken away.
".....newer offerings like Clubhouse are making a splash in what was once thought to be the exclusive domain of talk radio...."
"Clubhouse" is an app available only for iPhones with Android versions on the way.
An analogy with 1990s technology is that Clubhouse is a public party line with a maximum of 5000 users per chatroom. A moderator commences a 'forum' and users enter the chatroom by invitation-only.
As far as topics are concerned, there is a plethora topics such as health, business and politics.
An invited user may wish to talk-back by tapping on the speak button.
But like other social media, the quality of the information may well be dubious through un-referenced sources, regurgitated hearsay and full of conspiracy theories. Clubhouse may well have its share of jerks and abusers.
On the other hand, the quality of information may well be evidence-based.
That is the quality of the chatroom is as good as the moderator and invited users.
It follows that Clubhouse could enhance a broadcaster's programs in the same way as a broadcaster has its own Twitter and Facebook account.
Unfortunately the Clubhouse's chatroom session is not stored for posterity only to the extent that Clubhouse records the chatroom session for the purpose of a user making a complaint.
This is unlike the broadcaster's requirement to keep an audio log of its on air broadcasts for six weeks.
If Clubhouse has the facility to record a chatroom session, the quality of the audio transmission and presentation style of the moderator has to be taken into account.
Thus if a Clubhouse session can be made recordable, it may well enhance a broadcaster's spoken word sessions.
Given the ability of Elon Musk being a guest and speaker in a chatroom, it would not be too difficult for the chatroom moderator to organize guests to speak at a session.
I don't see why Clubhouse could incorporate instant messaging for the session.
Thank you
Anthony of interesting applications of things, Belfield