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My comment is mainly about local versus national.
When the Content Director ('CD') in 2012 took 96FM to the top of the ratings and management leaving the CD alone. It is obvious that the CD had a knowledge of the Perth market.
The ARN acquires 96FM and dismisses the CD. ARN is imposing its 'format' brand successfully implemented in the Eastern States. But since the CD's dismissal, the ratings for the 96FM station branded KIIS languishes.
LIke I said, management lives or dies by its decisions and the Perth version of KIIS's ratings fall.
The ARN could learn from McDonalds which is to have a menu implemented world-wide with local variations to the menu. For example, the "veggie pizza" works in in the Indian market but not in the US market, source https://www.businessinsider.com.au/mcdonalds-international-menu-items-2015-7?r=US&IR=T#mcdonalds-indias-veg-pizza-mcpuff-1 and https://awol.junkee.com/mcdonalds-menu-international-variation/68802
Thus one cannot assume that what works in one locale will work in another locale. The dismissed CD knew the Perth market the ARN didn't. The CD should have been kept!
Thank you,
Anthony of really exciting Belfield
It is not true to say that Gary Roberts has taken every radio network in Perth to number one. As talented as he may be, he can't claim that.
When Jack Bendat purchased PMFM and installed Roberts as MD, It was already number one and by a significant margin. It was handed to him on a plate. But why let the facts spoil a good story.
ARN now need to buy another station in Perth so they can have a classic hits network across each state.