GfK has announced its sponsorship at the upcoming RadioFest

GfK, one of the world’s leading market research firms, will be a gold sponsor of the annual commercial radio event, to be held this year at the Sydney Convention and Exhibition Centre on 12-13 October.

RadioFest is an annual industry event that incorporates the National Radio Conference, the First Break artist showcase and the Australian Commercial Radio Awards (ACRAs). It is the largest gathering of commercial radio professionals in the southern hemisphere. The event is produced by Commercial Radio Australia, the national industry body representing Australia’s commercial radio broadcasters.

“GfK is proud to be a Gold sponsor for RadioFest 2012, and it is an honour to be associated with such a successful and long established event,” commented Gary Lamb, Managing Director of GfK Australia and New Zealand.

“As a key research provider of listenership insights spanning many countries globally, we are very pleased to be given the opportunity to lend our support to this highly anticipated event.”

Around 600 delegates are expected to attend the National Radio Conference from a cross section of the of the radio industry. The program will feature thought provoking sessions from local and international experts covering topics key to the industry.

GfK  is one of the world’s largest global research companies, with more than 11,500 experts working to discover new insights into the way people live, think, and shop, in over 100 markets, every day.

The company uses “the latest technologies and the most intelligent methodologies to give its clients the clearest understanding of the most important people in the world: their customers.” In 2011, GfK’s sales amounted to EUR 1.37 billion.

Contacts:

_{GfK Asia, Singapore Office}

_{Tel. +65 6826 8600}

_{Website: www.gfk.com}

_{Twitter: www.twitter.com/gfk_group}