Google will deliver targeted advertising to XM Satellite Radio in the UK as part of its expansion into radio advertising. The service is scheduled to be available to Google AdWords’ customers later this year.

Google’s head of radio operations Ryan Steelberg says: “By providing access to XM’s premier satellite audience, Google advertisers will have an easy way to target, schedule, deliver and measure satellite radio campaigns.”

The deal gives XM Satellite Radio access to Google’s advertisers via targeted channels. Google’s advertisers will benefit from the company’s “automated way to reach millions of XM listeners.”