House comp drives massive increase in Mix website stats

As we reported recently, Mix101.1 is holding its biggest promotion of the year, The House That Melbourne Built. The promo has led to some of the station’s biggest website stats this month as listeners try to snare a new house. The winner will be decided tomorrow morning.

In conjunction with Lend Lease and Burbank, Mix101.1 will give one lucky listener the brand new house, worth more than $450,000.

Since launching the promotion one month ago;

– ARN have received more than 100,000 entries
– Page views on www.mix1011.com.au are up to 350%
– Unique browsers to mix1011.com.au are up 238%

The promotion will culminate tomorrow morning in a live broadcast with Chrissie Swan and Jane Hall announcing the winner live from the new home.

Each contestant who has won a key will be there to test the lock to see if they are the lucky winner of The House That Melbourne Built. They will have some very special guests on hand to help them, including X-Factor’s Mel B and Timomatic.