How the Numbers Stack Up – 28,701 Unique Visitors for September

Google Analytics makes radioinfo #1 site for radio professionals

It has been seven weeks since we upgraded the radioinfo website and frankly the response has been beyond anything we could have imagined. We have more than doubled the number of Unique Visitors we had in July, the month prior to the relaunch, and we’ve almost quadrupled the number of UVs we had a year ago.

According to Google Analytics, in September, radioinfo had 28,701 Unique Visitors. That’s almost double the published results (15,112) of another website that still clings to a claim of being number one.


screen_shot_20121003_at_9.54.58_am_224                                                               *

Our pageviews, at 140,107, for the month, are also significantly higher than any competitor’s published results (104,468) for September.

But before we get carried away, we should put those figures into perspective.

Back in July we were much closer with just six UVs between us. But back then, we had a paywall. And as much as we’d like to think that this vast improvement we’ve enjoyed over the past couple of months is entirely due to a better looking site with stronger content, we can’t escape the fact that we made the site temporarily free when we re-launched. We guess that if Foxtel were free, it might out rate Channel 7 too.

So, it is fair to expect that when we revert to our subscription model, our current numbers may subside somewhat.

Thank you to all our Loyal Subscribers

In the meantime, we would like you to know that we are humbled by, and grateful for, the fact that our paid subscribers have continued to renew in record numbers, thus underpinning radioinfo’s sustainability well into the future. We owe it to you to ensure that you are rewarded for your loyalty and receive value for your money.

More free content than ever before

At the same time, for casual users of radioinfo, there’ll be more free content open to you than ever before. See what’s locked and what’s not, below.

And there’ll be ways for you to win a free subscription.

Over the next week, starting Sunday, we will start to lock up some parts of the site.

The simplest way to know whether something is locked or not is to look out for this little lock symbol.


 Wherever it appears, it means that that story or feature is locked.

What’s locked and what’s not….

News: Items that are predominantly from a station media release – Open

Hot Off the Net – links to news we aggregate from other sources – Open.

Original content – articles that are wholly or substantially written by us, not just rehashed from elsewhere – Locked


Comings and GoingsOpen.

BrainsTrust – Partially Open. You can read but you can’t participate unless you’re a paid subscriber.

What You Think (comments) – Open, but only paid subscribers can link to the paid content from which a comment came.

Faces for RadioOpen

AirPlay ChartsOpen

Weird Wonderful World – Open

Events Calendar – Locked

On This Day – Locked

Valerie Geller, Abe UdyLocked

Other content not listed above or that may appear from time to time – at our discretion – look for the lock.

*Note: If you’d like further validation of our Google Analytics figures, please contact [email protected]