Is Hybrid radio the answer to the ultimate in-car audio experience

Last week came the announcement that the CRA and would be joining the BBC and NAB to put radio front and centre in car audio with DTS Connected Radio.
All in Media (AIM), part of the Xperi family, will assist in the development and radioinfo was able to ask AIM’s Senior Digital Producer, Richard Phelps, for his views on the development and on where the current state of play sits.
Richard says that hybrid radio is the answer to the ultimate question of the in-car radio experience and the industry is now looking at how the user will see radio on platforms that, even now, are hard to imagine.
He says “…with our relationships with the car companies we have an insight into what they are thinking.
“They are also asking radio, what do you want to do?
“It’s not a matter of should we include radios, but …we’d love radio to be in there and what do you want?
“And so part of the problem is how do we make the existing platform work really well on these new hybrid devices and connected car platforms and then how do we supplement that with richer experiences and engagement?
“The idea behind the connected radio platform is to make sure that when we have a platform that it allows radio broadcasters to be able to be in control of those experiences and gain a lot more insight on in-car experience.
“There’s so many things that are involved with it, it’s a lot of work, a lot of heavy lifting and you know the testing has just gotten under way so we’ll see how that goes.”

In the full interview below, Richard talks about the new RadioApp, Hybrid Radio and the next move the CBAA and Community Radio should be thinking about


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