Following on from the recent launches of Warner Music, Hoyts, and Durex custom radio stations, the Australian Radio Network is undertaking another brand collaboration, this time with Tourism Ireland, and it’s digital music service iHeartRadio.
In time for the upcoming St Patrick’s Day celebrations on March 17, the Shamrock station will play non-stop Irish tunes on iHeartRadio’s web and mobile services, as well as include further advertising and integration across ARN’s terrestrial stations, Sydney’s WSFM and Melbourne’s GOLD.
Of the collaboration with Tourism Ireland, ARN’s Chief Operating Officer and Head of iHeartRadio Geraint Davies said: “This is an exciting addition to our already successful stable of brand partnerships via custom built radio stations. iHeartRadio’s ability to successfully build custom stations for our clients plays a huge role in not only creating meaningful and lasting relationships with the brands we collaborate with, but also goes a long way in setting us apart from other digital music services.”
“Custom radio stations are clearly driving deep engagement with the brand. Our recent station for Durex, love songs linked to their new Embrace range, had 2065 hours of listening per person in just four weeks, and our Hoyts custom station that plays music from your favourite movies, attracted over 10,000 people per month. It’s an exciting period of growth for ARN, iHeartRadio, and our valued clients.”
Launched in Australia in late 2013, the iHeartRadio service has exceeded ARN expectations and lead to a 71% increase in live streaming for all ARN radio stations.
The iHeartRadio mobile app is available for download in the iTunes and Google Play app stores.
With St Patrick’s Day events expected to be part of radio station talk topics next Monday 17th March, a station in Ireland got in early and staged its ‘alternative’ parade through the street(s) of Dublin today.
The parade, which ran a total of 25 metres along a section of Castleforbes Road in Dublin 1 on Thursday March 13th, was a “huge success” according to the station.
Participants in the parade included flag bearer, Conor Irwin, and Nova 100 Dublin’s Morning Glory presenters Joan Lea and Marty Miller, with some accidental appearances by the Red Bull team and some members of the Irish Defence forces.