ARN has launched Integrate by ARN, a new initiative designed to create integrated ideas for brands and develop long-term strategic partnerships using the network’s Total Audio assets. The Integrate by ARN team will be made up of strategic, creative, content, and experience experts with the aim of crafting premium, integrated brand experiences.

The Audiosphere provides the framework for ideas that are integrated for clients, providing, across a range of audio, digital audio and podcast platforms, social amplification, talent and ambassador engagement, branded experiences, events, and in-real-life activations. Integrate by ARN will also work with the iHeart global team.

Integrate by ARN will be have four pillars: Strategy and Creative Solutions, Content Partnerships, Client Experience and Creative Studio.

The Strategy and Creative Solutions team will be responsible for creating massive ideas based on deep consumer insights. Content Partnerships will be aligned with ARN’s major content brands, including KIIS, Kyle & Jackie O, Will & Woody, Gold, The Christian O’Connell Show, Jonesy and Amanda, and iHeart; the Client Experience team will serve as a single point of contact to implement ideas; and the Creative Studio will be responsible for developing all audio, video, and digital creative assets.

Chief Operating Officer of ARN Michael Stephenson said:

“Creativity is at the heart of advertising, and massive integrated ideas delivered across multiple platforms at scale make brands famous. Integrate by ARN will sit right at the heart of the ARN commercial structure and will be the glue that brings our unique assets together. This is going to be massive.”

Yesterday ARN announced the appointment of Richard Hunwick to the role of Director of Sales – Total Audio. The head of Integrate by ARN will be announced soon.